I build things that make my life easier.

Sometimes that means AI-assisted scripts that chew through messy data. Sometimes it’s a self-hosted tool running on a random box in my homelab. Sometimes it’s a workflow that replaces hours of repetitive client work.

Whatever the form, the pattern is the same: see a problem, understand it, break it down, and build something that solves it.

Not an Actual Developer⌗

I work in digital marketing - mostly SEO and data-heavy problem solving. For years, the limiting factor wasn’t ideas. It was the cost of learning whatever language or framework would be required to bring those ideas to life.

AI changed that. It collapsed the gap between knowing what you want and being able to build it.

What This Site Is About⌗

  • AI-assisted toolmaking - Leveraging language models to build practical solutions
  • Automation and workflow design - Eliminating repetitive work through code
  • Homelab and self-hosting experiments - Running my own infrastructure
  • Thoughts on tech, grit, and changing work - How individual capability is evolving

Most of what I build is small and intensely practical. Things that save time, reveal patterns, or streamline the chaos of modern marketing. None of it is trying to “scale” or chase the next big app idea.

It’s personal infrastructure: scripts, pipelines, and little utilities that make my day better.

Understanding How Things Work⌗

I like understanding how things actually work. Servers, networks, APIs, databases, scraping, ranking data, backups - all of it.

Somewhere along the way I realized I enjoy self-hosted systems as much as I enjoy building tools for clients. There’s something satisfying about owning your own stack and relying on your own hardware.

Who This Is For⌗

If you’re into AI as a force multiplier, self-hosting, tinkering, practical automation, or thinking about how individual capability is changing, you’ll probably find something useful here.

Getting in Touch⌗

You can likely reach me most easily @ianhowells